Warning: session_start() [function.session-start]: open(/home/content/46/2659346/tmp/sess_uq1tvk8vj43tdgpouj86566j20, O_RDWR) failed: No such file or directory (2) in /home/content/46/2659346/html/blog/wp-content/themes/aphrodite/header.php on line 10
Warning: session_start() [function.session-start]: Cannot send session cookie - headers already sent by (output started at /home/content/46/2659346/html/blog/wp-content/themes/aphrodite/header.php:10) in /home/content/46/2659346/html/blog/wp-content/themes/aphrodite/header.php on line 10
Warning: session_start() [function.session-start]: Cannot send session cache limiter - headers already sent (output started at /home/content/46/2659346/html/blog/wp-content/themes/aphrodite/header.php:10) in /home/content/46/2659346/html/blog/wp-content/themes/aphrodite/header.php on line 10 7 Ways to Increase Enrollment at Your Dance School ‹ DanceDeck Blog
With September fast approaching, many dance studio owners are already starting to think about their fall registrations. The end of summer is the perfect time to beef up your marketing and ensure that classes fill up by the time fall rolls around.
If you live in an area where several studios are competing for the same students, it is critical to make sure your school stands out from the rest. Below are seven things you can do to bring in more students and help keep the ones you already have.
Create a Strong Internet Presence. Businesses just can’t survive anymore without a website and a social media presence. But you have to do more than just throw up a website and create a Facebook page: you need a website that attracts visitors and is “search-engine-friendly”, one that is easy for sites light Bing and Google to find. Make sure all information stays up to date and that your schedules and registration forms are easy to find. Include photos and videos of classes and performances to give potential customers an idea of what you offer and increasing your ranking with Google. You also need to remain active with your social media accounts: using Facebook or Twitter to promote performances or grand openings helps create a “buzz” around special events.
Offer Deals the Others Don’t. Try to think outside the box. You could give a free trial week of classes to new students. Offer a “bring a friend free” card or a special deal for families with more than one member enrolled. The options are nearly limitless.
Become a Community Player. To create a truly successful dance school, you need to build a presence in your local community while creating a sense of family within the school itself, otherwise people may jump ship as soon as a new school or a better price comes along. Ask your neighborhood schools if you can advertise in their newsletters or on their bulletin boards. To build a sense of community within the studio, offer social time for your students to hang out. You can have pizza parties or “dance” movie night every month or two.
Inspire and Motivate. To keep students engaged, go beyond just the weekly classes and end-of-the-year show. A guest teacher, choreographer or special workshop can break up the routine and motivate young dancers. A group trip to a professional performance can also provide a great source of inspiration.
Cultivate the Power of “Word of Mouth”. Don’t be shy about asking for referrals. Hand out promotional cards to your students to give to friends. A recommendation from a happy customer is the best form of advertisement.
Market to Everyone. You can offer courses in Zumba or Yoga to moms who want to get back in shape. Adult or teenage beginner dance classes are good for attracting those students who have had a late start.
Promotional Products. Besides creating added revenue, promotional products help get the word out about your school and generate buzz. Create special t-shirts for new productions to help advertise upcoming dance recitals and competitions.
Implementing all of these ideas will be challenging if your studio is just starting out. As your school grows, try more and more ways to keep enrollment growing while building a stronger presence in your community. Before long you’ll have a flourishing and successful dance school.